Blue Hawaiian as been honored since 1996 to receive the coveted "Recommended" rating from Frommer's Hawaii. The current endorsement from the Frommer's Hawaii guide reads:
"Blue Hawaiian is the Cadillac of helicopter tour companies."
Frommer's Travel Guides are renowned for delivering the most candid and reliable travel information available. Since the 1957 publication of Arthur Frommer's revolutionary Europe on $5 a Day, the Frommer's collection of travel products has expanded to include over 300 guidebooks as well as the popular Frommers.com Web site, reaffirming Frommer's as the most trusted name in travel today.
The airlines, cruise lines, tour operators, consolidators, national tourist boards, activity companies and other travel firms mentioned in the Frommers.com Newsletter and the popular Frommer's Travel Guides series have not paid a single penny for such mention. All establishment listings and reviews in Frommer's Guidebooks and online at Frommers.com are based on their author's individual experiences—their listings and reviews are not advertisements. In this regard, Frommer’s is totally different from other travel sites and travel guides, which do maintain a commercial relationship with the entities or programs they recommend.
The following excerpt re-printed from the 2006 Frommer's Travel Guide